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Branding & Strategy

Branding is not Logo Design. Although, a logo plays a very important part of promoting a brand, it is not Logo Design.

Branding is the development of a persona for a product or service. It can be the development of a persona for company or organization.

Strategy is a plan of action. There is a specific message that needs sharing. How do you share it?

Remember, strategy is a plan of action. In terms of long-term and far-reaching, a brand is a type of message. How does one strategically share that persona across the many delivery systems currently available? And what about those that are emerging?

For a strategy to be effective and efficient, when communication is the arena, the landscape or market must be acknowledged. We can take some time in going over what strategy means to Niikaan Studio and how our brand of strategy can help you.

“Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.”

— Paul Rand

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